Jul 19, 2006

What: The Jeans Pocket Project

Why: If you’ve ever felt a little pervy approaching a chick whose jeans you covet but can’t identify, take heart.  No need to embarrass yourself fessing up that you can’t tell a pair of 7’s from Chloe’s latest.  Instead, make a mental note of the rear end in question (or make sly use of your camera phone), and refer back to The Jeans Pocket Project.  Sort of a field guide for the fashion huntress, this nifty site tracks the stitching and pocket design of over 50 top designers – from Siwy to Dolce.  Now you don’t have to wait for us to tell you what jeans grace whose booty in what major film – you can get out your spy glass and start trackin’.

Thanks to our friends at Denimology (experts in all things jean) for identifying the above pockets (clockwise from top left): Chip N Pepper, True Religion, Rock & Republic, Earnest Sewn, 7 For All Mankind and Joe’s Jeans.  Find hot brands like these AND get a 20% discount when you enter code shefinds20 at kultic.com.

Find it: jeans.pbwiki.com/JeanPocketProject

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