If you've seen your friends raving about Rodan + Fields products on your Facebook feed, but weren't sure what all the fuss was about--you're life is about to be changed. The cult beauty brand was named "Top US Skincare Brand" last year, but more importantly, it has a devoted following of beauty girls who swear that the line has done wonders for their skin. "A results-based approach is at the heart of Rodan + Fields," Dalia Stoddard, VP of Product Development, tells us. "For us, we always look for the most effective ingredients to address a particular skin concern."
So, what are the Rodan + Fields products you absolutely *must* own?
Active Hydration Serum ($108)
"Our new Active Hydration Serum is already a top seller," Dalia tells us. "Our research showed that dry skin is the #1 skincare complaint and that all skin can benefit from hydration, so we developed a product that instantly raises skin's hydration level 200%. It uses our proprietary 3D3P Molecular Matrix, which reengineers the best super-hydrators to draw moisture from the atmosphere. Consumers love it! This product delivers."