These 3 Social Media Apps Are Selling Your Data, Security Experts Warn–Here’s How To Protect Yourself
July 25, 2024 by Lisa Cupido
It’s no secret that social media apps collect an incredible amount of user data. These apps know so much about you — from your location to your contacts to your political affiliations and more. Also not surprisingly, apps (especially those that are free) depend upon a profit model that involves selling your data to third parties. Those third parties can then target you in advertisements that it deems suitable for your needs and wants.
That explains why the minute you search for “winter boots” you become bombarded for weeks with ads for — you guessed it — winter boots.
There are some steps that you can take to help mitigate the security risks of using these apps. Here are three common social media apps that are selling your data, and what security experts say you can do to keep yourself protected.