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Let’s face it: we all spend way too much time on Instagram. This day and age, the app is part of everyday life. From communication to inspiration, every part of our daily habits center around Instagram in some way. So there is no surprise that the social media platform is one of the most popular ways of finding new trends and fashion brands.
Instagram is actually an amazing tool for emerging designers, as many small Instagram boutiques can easily grow their customer base through the app – especially those who have enabled in-app shopping. In our modern era, the only way to stay on top of the hottest new designers is to know who to follow on Instagram.
So if your feed could use a bit of a refresh, start following some of our favorite Instagram brands. You’ll get a new dose of daily style inspiration, discover new trends and maybe even find a new favorite place to shop. Your phone, and closet, will thank you.
Instagram Famous Fashion Brands To Follow
1. Paloma Wool
2. The Frankie Shop
3. AreYouAmI
4. Inamorata
A few of the popular online clothing stores end up being complete goldmines for affordable and trendy clothing. To help you sort through the endless number of retail clothing accounts on Instagram, we found the best Instagram-famous online stores that you should definitely be checking out!
1. Paloma Wool
Based in Barcelona, Paloma Wool is a versatile, somewhat understated label making clothing that looks good everywhere. The label focuses on the art of getting dressed, rather than fashion as a business. And that is really made clear on its Instagram, which features inspirational photos of ethereal settings and enviable outfits. It’s no wonder that the brand’s Instagram has over 574k followers. Follow to see the best of the label’s collections.
2. The Frankie Shop
The Frankie Shop is a cult favorite brand with a major celebrity following. Hailey Bieber is often spotted out in their simple yet chic every day styles. From track suits to blazers, The Frankie Shop has you covered on all of your wardrobe’s essentials. With its coveted styles and inspiring Instagram posts, there’s no surprise that this fashion brand already has 788k followers.
3. Are You Am I
Feminine silhouettes, soft textures and comfortable fabrics define Are You Am I, an LA-based fashion brand with a hefty Instagram following of 611k. The label creates seasonless pieces made to exist outside of trends. From dresses and skirts to swimwear and lingerie, there is something for every closet in Are You Am I’s collection. Follow them for a feed full of harmonious images that relax the mind.
4. Inamorata
Founded by model Emily Ratajkowski, Inamorata is a trend-focused brand that brings Ratajkowski’s signature style every closet – and Instagram feed. The social media account has 688k followers who view the summery, sexy styles that focus heavily on swimwear, loungewear and basic crop tops. Everything is cool, contemporary and on the more affordable end of Instagram-famous brands. The majority of the collection is priced under $100, and there are a lot of great styling basics on their site.
