Angelina Jolie continues to promote her upcoming fashion brand, Atelier Jolie, in style! In new images of the Oscar winner, fans can see that she recently revisited her iconic 90s blonde hair color.
The 48-year-old multi-hyphenate announced that she is teaming up with French fashion house Chloé and its creative director Gabriela Hearst to create a “capsule of womenswear that will highlight the work of the artisans involved in its making and use of lower-impact materials,” as Vogue reports.
After seeing the stylish Girl, Interrupted alum trade her signature darker tresses for a lighter hue, many fans are in awe, and taking to Twitter to hype up her look.
Atelier Jolie, la marque récente d’Angelina Jolie, signe une capsule très attendue avec Chloé !
Tous les détails ci-dessous. https://t.co/18bBTGm1dq
©Courtesy of Chloé pic.twitter.com/nyCwIwgX4E— Vogue France (@VogueFrance) June 7, 2023
Angelina Jolie Goes Back To 90s Blonde While Promoting New Chloé Collaboration
Last month, Jolie announced in a post for her 14.5 million Instagram followers that she founded a new fashion brand, with a sustainable collection coming in Fall 2023. She noted that her goal was to help “democratize the fashion industry,” with Atelier Jolie pieces, allowing customers to “have access to a collective of emerging designers and master artisans.”
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The Eternals actress also noted that she plans to make an “inclusive online resource for finding garment makers, making use of curated dead stock and vintage materials to create one-of-a-kind pieces that embody personal creativity and purpose.”
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Last week, a collaboration between Atelier Jolie and Chloé was made known, and photos of Jolie meeting with the luxury label’s creative director Gabriela Hearst were shared. In the snaps, Jolie’s lighter, highlighted, blonde locks shined, and they didn’t go unnoticed by fans.
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Fans React To Jolie’s Lighter Tresses And Fashion Announcements
On Twitter, one fan wrote in response to photos of Jolie’s new (or revisited) color that she can “pull off anything.” Another tweeted, along with recent pics of the mom of six: “Angelina Jolie with blonde hair is the superior look.”
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Someone else chimed in, writing that they are “so excited to see Angelina Jolie’s first collection for Atelier Jolie!!!” (Us, too!) Others shared similar sentiments in the comment sections of Jolie and Chloé’s latest Instagram posts. “Excited to see what materials you will be using!” one commented as another added, “Can’t wait to see how this project is going to turn out!”