Beauty Bakerie’s Cult ‘Flour’ Powders Will Be Available In Even More Shades Soon
April 16, 2019 by Chloe Wilt
Beauty Bakerie has a bun in the oven—or, rather, three. The food-themed makeup brand just announced via Instagram that it’s expanding their highly-rated Flour setting powders with three new shades set to launch in May.
Almond (chestnut) and Plantain (caramel) will be on the darker end of the shade range, and Rice (true white) will be their lightest. There will be a total of six shades in the expanded range.
Beauty Bakerie is known for its shade inclusivity and started its business with 30 shades of foundation, something even some mainstream makeup brands have yet to do.
The company’s CEO Cashmere Nicole identifies as a “makeup activist,” and aims to create products accessible to everyone. The company motto, “Better Not Bitter,” exemplifies their desire to change the makeup industry for the better. The products are also gluten-free and vegan.
Setting powders are best used after applying a concealer or foundation by pressing into the skin with a sponge or lightly dusting with a large brush. These powders create a glowing, radiant look and keep products from smudging.
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