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No makeup look is complete with a base layer of foundation. In addition to being an excellent method for evening the complexion and masking the appearance of dark spots, discoloration, and redness, makeup artists say that foundation also helps conceal the common signs of aging, but that’s only if you know how to apply foundation to hide wrinkles. In search of the best drugstore anti-aging foundation and don’t know where to look? It looks like the L’Oréal Paris Visible Lift Serum Absolute Foundation is the affordable foundation that Amazon shoppers can’t get enough of. Did we mention it’s only $13 and it makes you look 10 years younger?!
Shop The Best Drugstore Anti-Aging Foundation
TRY IT: L'Oréal Paris Visible Lift Serum Absolute Foundation ($13.47)
Key Benefits:
-Instantly evens skin tone with a luxuriously lightweight formula that doesn't settle into lines and wrinkles.
-Erases wrinkles and imperfections while restoring skin's radiance and smoothness for a younger-looking complexion.
-Features a serum of 5 powerful anti-aging ingredients including vitamin C and Pro-Retinol A.
88% saw a more even skin tone
87% saw minimized imperfections
79% saw more radiant skin
68% saw wrinkles reduced
Promising Reviews:
"I have been using Visible lift serum for over a year now. I love it. It is light weight and does not cake in pores or wrinkles. It gives a smooth appearance to the skin with out looking like your waring makeup. If you want a clean fresh natural look and you're aging (I'm 65) you'll love it." - dgcdgc
"I am almost 50 and have been using this for about three years. I hope they never discontinue this product! It goes on like a dream and stays fresh all day. Smooths out my complexion without being heavy, drying or greasy. Color options are wide and natural looking. Easy to control the amount of coverage you want.,My skin looks and feels better since using this product. Like others, my only complaint is the packaging. The pump stops pumping when there's about 1/3 of the product in the bottle. Other than one or two bottles, I've been able to twist off the gold cap on the bottles (not without effort!) to get to the unused product, but it's not ideal. Regardless, I love this foundation and will keep using it. And you can't beat the convenience and savings of Amazon's Subscribe and Save. I'm saving over $3 a bottle from what it costs at my local stores. Live Amazon!" - S. Baker
"I use it every day, after applying L'Oréal's Age Perfect Gold Serum and Cellular Renewal day cream. I couldn't start my day without it. Irrespective of whether I am staying in or going out, seeing clients or not. Just need to look at myself in the mirror and be OK with what I see. I follow up with a touch of medium/dark compact powder to achieve a matte finish. What I particularly like about it is that it is not greasy but provides an excellent cover for blemishes, age spots, freckles, and does not look pasty once it's applied. I truly love it." - Nelida Kreer
How To Apply Foundation To Hide Wrinkles
As we've mentioned before, foundation can play a major role in hiding the common signs of aging like fine lines and wrinkles. Curious how to use your foundation to make wrinkles a thing of the past? Here are four easy tips to help you make the most of your foundation and reveal a younger, more radiant complexion:
1. Apply Moisturizer Before Using Foundation
Before you can even think about applying foundation, experts say you need to prime and prep the skin. That's where your skincare routine comes into play. It's suggested to apply your moisturizer before dabbing on your foundation to prevent unsightly dry patches and redness. Plus, skin without moisturizer will suck up the moisture in that foundation and make your skin look cakey once your makeup is on.
2. Use Concealer To Cover Problem Spots, Not Foundation
It may seem tempting to pile on foundation over problem spots, blemishes, and wrinkles when doing your makeup, but makeup artists say that's the last thing you want to do. Instead, they recommend using concealer to mask them. Not only will concealer conceal the spots, but it'll also brighten the complexion for a natural-looking glam.
3. Opt For A Yellow Shade
"Yellow warms up the skin," makeup artist Sandy Linter tells Allure. "And the warmer your skin looks, the younger it looks. End of story." This goes for Asian and black skin as well.
4. Always Apply Using A Damp Makeup Sponge
Makeup artists suggest choosing a makeup sponge over traditional foundation brushes because of their ability to deliver a natural finish. This is especially true when the makeup sponge is dampened.
Makeup artist Brigitte Reiss-Andersen says you need to quickly wet your sponge under the faucet and squeeze out the excess water, then use the tip of the sponge to pick up the foundation you need. Then, apply it in dabbing motions on your face. This will give you optimal sheer coverage and prevent any caking or creasing.
