The Best Foundation Hack That Hides Deep-Set Wrinkles And Gives You A ‘Younger Appearance’: ‘Tighten & Smooth
February 28, 2025 by Mariam Qayum
Deep-set wrinkles can be tricky to conceal, especially as foundation tends to settle into fine lines, making them more noticeable. However, the right makeup techniques and products can work wonders in creating a smoother, more youthful look.
We checked in with pro makeup artists to uncover a few of the best youthful foundation hacks for mature women to try because they’re perfect at hiding those deep wrinkles. According to them, prepping your skin is one of the most crucial hacks for that wrinkle-free base after 40! Read on to get all the details.
Prepping the Skin
A key to that flawless, smooth foundation is prepping. Those with deep-set wrinkles shouldn't skip a proper skincare routine in order to achieve a radiant finish.
“The very best way to hide fine lines & wrinkles with foundation actually has nothing to do with the makeup and everything to do with how you prep your skin beforehand with skincare. The biggest misconception in cosmetics is that people should rely on just their foundation to give them a younger appearance. The real trick to younger-looking skin is to layer skincare before applying your foundation,” says makeup artist Jennifer Bradley.
Applying foundation straight onto dry, unprepped skin will further highlight fine lines and texture while also emphasizing your age.
How to prep
Not sure where to start when it comes to prepping your skin? Bradley has some helpful tips!
“Here’s the quickest way to prep, tighten, and smooth out mature skin: after cleansing your skin with a good cleanser, apply a hydrating spray. Then, layer on a skin-firming/tightening serum while your skin is damp,” says Bradley. “Finally, apply a thin layer of a moisturizer created specifically for filling in lines and wrinkles again while the skin is damp.”
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By following these steps before foundation application, you'll notice those deep-set wrinkles looking a little more plump while making the most of your foundation.