Beyoncé Opens Up About Her ‘Deeply Personal’ Psoriasis Battles While Plugging Her New Haircare Line

The mom of three added: "For them, it’s a place to feel beautiful and vent, laugh, share secrets and pass down wisdom. It’s the most consistent community gathering we have. It’s so important that it’s a sanctuary."

Beyoncé attributed her beauty brand's imaginative name to her past experiences, drawing inspiration from her mother Tina Knowles' ownership and operation of a salon during her developmental years.  

"So I took the end of my name, cé, and made it the beginning of the word ‘sacred’ to create Cécred," the Renaissance songwriter went on. "From my mother’s salon, daily rituals with my father, and years of experience in developing a hair care line, the journey has been just that: Cécred," she revealed.

Psoriasis, as explained by the Mayo Clinic, is a skin disorder that results in itchy, scaly patches forming a rash. This condition predominantly affects areas such as the knees, elbows, trunk, and scalp. Essentially, psoriasis is a chronic ailment that triggers an excessive production of skin cells, subsequently inducing an immune system response that targets healthy cells.  

Beyoncé and her father, Matthew Knowles, as she noted, opted for the common method of utilizing topical scalp oil to alleviate flare-ups in her youth.

"I have many beautiful memories attached to my hair," Beyoncé added while sharing her excitement for Cécred to soon hit shelves. The line has recently introduced its Foundation collection, consisting of eight products specifically crafted to enhance the well-being of both the scalp and hair.