Blake Lively’s Haircare Line Is Reportedly Selling So Poorly Amid Justin Baldoni Lawsuit That It’s Now Being Sold Thrift Stores, Blind Item Claims
February 21, 2025 by Julia DeKorte
Blake Lively and Justin Baldoni have been in headlines since their film, It Ends With Us, premiered last August. Between launching lawsuits and other claims at one another, there’s certainly been a lot of talk about the two of them. So much talk, it seems that many of Lively’s fans have forgotten about their haircare line, that she launched at the same time as the release of the movie.
According to a blind item, Blake Brown, Blake’s line of haircare products, is selling so poorly that Target has started selling it in bulk to thrift stores. Keep reading for more information.
Blake Lively's Haircare Line Ends Up At Thrift Stores
Blake Brown, sold exclusively at Target, has a wide range of products, from shampoo and conditioner to masks and mousse. The packaging is as memorable as Blake's hair, from the geometric shapes that make up the bottles to the gold, silver, and bronze toned hues they're colored in. Given Lively has some of the most iconic locks out there, it was no surprise when she announced she'd be launching her own haircare line.
However, perhaps in part due to the negative press she's getting through her messy lawsuit with Justin Baldoni, the line is not selling well. In fact, according to a blind item, the product "is allegedly doing so poorly that target is now selling it to thrift stores." Fortune.com is claiming that sales have declined nearly 78% since her lawsuit with Baldoni launched.
Fan Comments
The blind item, posted by a TikToker, @Celebriteablinds_, received a lot of attention from social media users, who shared their thoughts in the comment section. "She did this to herself," one person wrote. "No one believes her."
"When the product was new, it sold out immediately," another person said. "After reading reviews, people said it dried out their hair and it's expensive."
"I tried it out of curiosity and it took 3 months for my hair to go back to normal after a one time use of it," another person shared."
Many other comments were simply one word: "Karma."