Burger King is joining the wave of fast food restaurants introducing surge pricing—making their menu items cost more or less depending on the demand at that exact moment—and customers are not happy about it. Menu prices have been rising for months, with customers complaining of paying $15, $20, sometimes even $30 for an order. Just recently, one customer noticed another money-grabbing example from the chain—keep reading for more information.
Burger King Customer Charged An Extra $3 At Checkout
User Simply827 took to Reddit to share their experience at Burger King, writing, "I’m at a Burger King on the NJ Turnpike and it appears they have some sort of dynamic pricing in place." In the photo attached to the post, it shows that the poster's original price was $33.89, and their new total is $34.18, with the only explanation being "Pricing can change for a variety of reasons."
But this wasn't the only gripe @Simply827 had. "They also wanted an additional $3 to add bacon to a burger! Yet adding bacon AND cheese, was half that price." Now that doesn't quite make sense..,
The surge pricing, which is similar to how an Uber ride may cost more during rush hour than at, say, 1pm in the afternoon, given the demand is lower. However, many customers are having trouble seeing how this relates to fast food! One TikToker, @Jerenewc, made a video about the surge pricing, saying, "Their cost of good is not surging. It’s staying the same, so if this is not price gouging at it’s finest…”
Customers Slam Burger King: 'I'm Done With Fast Food'
Customers are in full agreement with social media users @Simply827 and @Jerenewc, writing their thoughts in the comment section of @Simply827's Reddit post. "Is this a joke?" one person asked. "It's happened to me before when buying plane tickets, but at Burger King? Have we gone crazy?"
"We went from 'would you like to pac 75c more to super size your meal?' to 'would you like to pay 75c more or you won't receive your meal?'" another pointed out.
"Must be surge pricing," another said. "I'm done with fast food. They forgot their place."
"I would cancel and leave," one user wrote.
"That's an entree and an alcoholic beverage at a sit down restaurant!" another user pointed out.
"Cancel," urged one person. "This is the only way to beat this. Cancel the order, never go back."
"Cancel every time or this will be the new norm for the rest of our lives," a final persona agreed.
