Burger King Is Changing Their Coupon Policy—Customers Are Shocked!

Customers of Burger King are furious over the Miami-based chain’s decision to eliminate its paper coupons, a policy that dates back literally decades, as well as scale back on promotions in general. Come on, BK, give the people what they want! We couldn’t believe our eyes to read that the fast food chain was discontinuing one of its most popular customer perks and possibly pulling other value-based promotions that bring diners into its doors. The news came as part of the restaurant’s third-quarter earnings call; CEO Jose Cil revealed on the October 25th event that the chain would be phasing out its popular paper coupons. Not only that, but it seems the burger spot has plans to run fewer promotions in general. What is happening!

The American company has recently slipped into the number three national fast food chain spot behind McDonald’s and Wendy’s when it comes to sales. This may have influenced their decision to no longer offer printed coupons, such as their popular Buy One, Get One for $1 and 2 for $6 deals. According to transcripts from the earnings report, the chain is also planning to reduce the volume of promotions it runs overall. Burger King had previously been known for these value deals, and joins McDonald’s in the growing trend of U.S. fast food chains eliminating dollar menus and even raising prices overall.