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Chick-fil-A Customer Issues Warning About Shrinkflation: ‘The Size Of The Tenders Have Gone Down Tremendously’

July 20, 2024 by Faith Geiger

 
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As fast food prices continue to rise, customers have become increasingly vocal about a troubling trend: shrinkflation. This phenomenon, where product sizes shrink while prices remain the same, has left many feeling shortchanged.

One recent Reddit post titled “are we in poverty” highlights this issue at Chick-fil-A. The post, featuring a picture of chicken tenders that appear significantly smaller than expected, has drawn considerable attention and countless comments from concerned customers who feel they’re not getting the value they once did.

The Shrinkflation Phenomenon

Shrinkflation, the concept of reducing the size or quantity of a product while keeping its price the same, has become a growing concern among consumers. This tactic, often used by companies to cope with rising costs without raising prices, can be frustrating for customers who feel they’re getting less value for their money.

Chick-fil-A Customer Complains About Shrinkflation

The Reddit user who started the thread expressed disbelief at the reduced size of the chicken tenders, writing, “The size of the tenders have gone down tremendously! I could not believe it. Smaller than my thumb size. Is this the new normal?” The accompanying photo showed tenders that were noticeably smaller than what customers might expect from Chick-fil-A.

The post quickly attracted comments from other users who shared similar experiences and frustrations. One commenter quipped, “We’ve BEEN in poverty,” while another added, “Since January of 2021. Where you been?”

For many, Chick-fil-A is a go-to destination for quality fast food, known for its customer service and tasty food. However, the reported shrinkflation raises questions about whether customers are still getting the same quality and quantity they’ve come to expect. Smaller portion sizes without a corresponding price reduction can lead to a feeling of being shortchanged, especially when the visual discrepancy is as stark as a chicken tender smaller than a thumb.

Shrinkflation is not unique to Chick-fil-A. Many food and beverage companies have adopted similar practices in response to supply chain challenges, inflation, and increased production costs. McDonald's, for example, has seen similar complaints about their nuggets. While businesses may view it as a necessary adjustment to maintain profitability, consumers often see it as a stealthy way to cut costs at their expense.

Guess we'll just stick to those Chick-fil-A nugget dupes from Costco...

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