Chipotle Set To Raise Prices For The Fourth Time In 2 Years As Superfans React: ‘Corporate Greed Is Out Of Control’
January 2, 2024 by Faith Geiger
In recent months Chipotle has found itself in the eye of a storm of customer discontent after the Tex-Mex fast food giant announced its latest round of price hikes. Across the internet, customers expressing anger over the fact news Chipotle will be raising their prices for the fourth time in two years—while the food and service is seemingly declining in quality.
One TikToker dedicated to sharing finance news, @stupidrichfinance, recently posted a video about these price impacts, igniting a flurry of reactions from customers frustrated with the continuous rise in fast food price tags. Find all the info below.
In a TikTok video, @stupidrichfinance expresses his frustration over rising prices. “Apparently Chipotle is raising its prices for the fourth time in two years. It could cost around an extra $1 per meal,” he said. He notes that for many people trying to save money, “mid-level food” like Applebee’s is already “out of the equation right now” due to the prices. “And with so many people looking to save money and go to a place like Chipotle instead of going out to dinner at one of these more expensive mid-level restaurants, seeing Chipotle raise prices again is pretty disheartening.”
He goes on to highlight the declining quality of service at his local Chipotle: “Here at my locations, they never have fajitas. Sometimes they don’t even have all the salsas. They’re slacking on their service. And now they’re still gonna charge more money. Just goes to show that everything’s getting more expensive, and it’s never going back to where it was.”