It’s no secret that TikTok can be a treasure trove of clever beauty hacks, makeup tips and skincare insights for mature beauties over 40. In an engaging new video, makeup expert and popular creator Katie Jane Hughes (@katiejanehughes) explained how her concealer “never ever sinks into my fine lines” at the age of 40 with the help of strategic concealer placement.
Hughes began her clip noting that she “never got any fillers or injectables in my face” and “have doubled slightly with just like baby Botox but haven’t had it for a few years.” Next, she then focused on her concealer brush and the “placement of where you first place the product,” as these are “the two most important things.”
@katiejanehughes Concealer talk… Let’s take it to the comments #Co#Concealera#Makeupyp #Mak#MakeupArtistn#ConcealerHack ♬ original sound – Katiejanehughes
How To Make Concealer ‘Never Sink Into Fine Lines’ Over 40, According To An Expert
1. Consider Your Skincare Steps & Skin Type Before Applying Makeup
“You do also have to consider skincare and the climate that you live in,” she went on, adding that this is because “if your skincare is on thick and rich and creamy, which you might need, it’s going to make areas where you would crease crease easier.” She also shared that if the climate is hot, this could “make the makeup products that you put in those areas crease easier.”
2. Be Careful With Your Concealer Product Placement
For her demonstration, Hughes used the Anastasia Beverly Hills Concealer Magic Touch. She then said: "now on one side of my face I'm going to show you what I would not ever do because this is where I will get a lot of creasing and unnecessary amount of product." She then slabbed on concealer in thick sections beneath her eye, in her nasolabial fold and above her eyebrow. "I'm going to blend that in, so I've placed the concealer in a fold down the side of my mouth and my nose, the nasolabial fold right there," she said.
This section, she stressed, "is going to crease quickly and heavily and it's going to be obvious." She went on: "later on today I'm going to have to wipe most of it off." She shared that this can lead to a look that she deems "squid eyes." This is "where your concealer is right up against your lower lash line and the top lid for that matter." The expert added: "I just think it's not necessary. I don't think it looks very good and it makes the eye look obscure and can sometimes make the eye look smaller."
3. Don't Use Too Much Product In The Under-Eye Area
She continued: "See my eye, I haven't blended it fully, but it just looks weird, like the white of my eye just looks strange." She stressed the importance of not using "too much product" as it can "enhance fine lines and wrinkles quite a lot." She then showed the correct way to apply concealer to the eye area. "For the other side of my face, I'm going to take a little concealer onto the heel of my palm, close the lid of the concealer, take that same brush and buff all of the product on here on my palm into my brush."
Hughes then noted that she would apply concealer to the "same areas" as she did before, but this time, she would "go from the brush as opposed to depositing the product on my face" directly. "I'm not going to go as close to that lash line because that is the squid eye look that we don't want," she continued. She then added some concealer to her eyelid with the help of the brush and subtly "down those nasolabial folds into the crease of the nose."
4. Apply Dollop Of Concealer To Your Hand, Then Use A Brush To Swirl It Around Before Applying To Face
Hughes also said that if you want a "fuller coverage look," you should repeat the same step as "the priming of the brush takes most of the product and makes it mesh well with your skin better." According to her, it also "makes you use less and look less like you've got a full face of foundation."
After showing the other side of her face that she did correctly versus the incorrect concealer application, Hughes showed how "the wrinkles are less pronounced because there's less makeup sitting inside of them, and the nasolabial fold just looks fresher and nicer."
5. Use Setting Powder Sparingly
For the final step, the makeup artist said she would "just take a little bit of setting powder and press it in gently to those areas" to make sure it "doesn't fall" away.
The Bottom Line
"The moral of the story is prime the product with a brush, use less, and you can always have more if you feel like you need it," she concluded. The more you know! We'll def be trying these hacks.
