A Makeup Pro Shows Us The Correct Way To Apply Eyeliner For Mature Women: ‘Gives A Lighter & Lifted Look’
July 4, 2024 by Marissa Matozzo
It’s no secret that TikTok and BeautyTok can be a go-to destination for flattering makeup tips, tricks and hacks for mature beauties over 40.
In an engaging TikTok video, popular creator and makeup artist Lauren Hale offered valuable insights for women over 40 on how to make their black eyeliner more flattering, enhancing their eyes without highlighting wrinkles or fine lines.
She emphasized that aging doesn’t mean abandoning beloved makeup styles; rather, it’s about making slight adjustments in application. Demonstrating two methods, she contrasted the “old way” with a more age-appropriate technique that better suits mature skin.
As the video began, Hale captioned her clip: “pov: they told you to stop wearing black eyeliner once you hit 40,” while holding up an eyeliner pencil. For the “old way” of applying eyeliner, she was seen putting it directly in a thick line on her eyelid, just above her lashes. “Overlining mature eyes can make them look heavy, droopy and show texture,” she explained. She then put more of the product directly beneath her eye.