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Costco just rolled out a much-anticipated wine collaboration through it’s Kirkland Signature brand. We are freaking out!
The wholesaler now carries it’s own $10 rosé as part of a partnership with K Vintners. Is it spring yet??
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The co-branded wine is called K Vine and is a 2020 single-vineyard rosé (the brand released a 2019 single-vineyard chardonnay last year).
Clearly the $9.99 white wine deal was as popular as their $1.50 hot dog deal, because the popular bulk store decided to do it again.
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K Vintners is a Washington-based winery owned by former rock band manager Charles Smith.
According to Costco Connection, Smith insisted that his branding be on the wine’s packaging, even though it goes against the warehouse retailer’s policy.
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“I insisted on it, actually,” Smith told Costco’s mag. “I wanted people to know that we own it. We own the idea to make wine under K Vintners and Kirkland Signature, and it’s exclusive to Costco.”
“To me, writing a book without putting the author’s name on it seems like a waste,” Smith added. “I mean, you might be a fan of that author, and how otherwise are you going to discover it? One should own up to their work.” So true!
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