TikTok Is Going Crazy Over Costco’s Gooey Cinnamon Rolls: ‘A Must Buy’

Costco’s bakery items are known for being top notch, with many Costco superfans picking their pies, mini cakes, and fresh baked cookies as their favorite items to purchase at the retail giant. But this new bakery item—ahem—takes the cake! Costco just released Gooey Cinnamon Rolls, and fans are obsessed. Keep reading for more information.

This delicious treat is sold in a pack of 6 for $12.99, but these aren’t some skimpy cinnamon rolls that are smaller than the palm of your hand. These are huge and absolutely dripping in buttery, cinnamony, sugary sweet icing. TikTok user @CostcoHotFinds shared a video of the dessert (or breakfast! No judgement here!), and described it as “soft, doughy, and gooey,” and promised their 1.3M followers that they are a “must try!”

The video now has over 4.9M views, 239.2K likes, and over 1,000 comments from users agreeing with her. Others, however, remember when these cinnamon rolls were released for the holiday season last year, and note that the chain has definitely changed their recipe since then—and the price. The old cinnamon rolls cost $7.99, and customers are now debating which recipe is better.