A Burger King customer on Reddit has called out the chain’s vast pricing differences when it comes to Whoppers, and others continue to chime in the discussion. Last week, one user (@u/DystopianSoul) posted an screenshot image from Burger King’s app in a Reddit thread. The pic showed that an OG Whopper costs $6.19, a Double Whopper is priced at $8.69— a logical $2.50 increase— and lastly, a Triple Whopper with Cheese somehow costs $14.29, which is a ‘whopping’ (no pun intended) $5.60 more.
The user captioned their post, “An extra 2.50$ from single to double, but 6$ from double to triple? BK app pricing makes no sense.” One customer commented beneath the upload, “Never order unless I have an offer in the app. The burgers alone are too pricey,” and someone else added, “The pandemic has been an excuse-laden unleashing of corporate greed.”
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While other users continue to share their receipts, screenshots and baffle over their local Burger King’s pricing, it might be helpful to take a look back to February, when Mashed reported that the burger giant’s pricing increases were due to inflation. Citing an earnings call transcribed by FactSet, MarketWatch reported at the time that the CEO of the United States’ biggest Burger King franchisor (Carrols Restaurant Group) indicated that the cost of beef had “increased by 33%, and hourly wages had risen by14%” Mashed wrote.
Chief executive officer Daniel Accordino said, "Commodity inflation overall was approximately 16% this past quarter compared to the prior year period." Accordino had (what seemed to be an) optimistic tone, explaining that while Burger King couldn't "predict when these inflationary cost pressures will end," the company expected them to lessen later in 2022. The CEO added, "We also intend to continue to move pricing to partially offset inflation to the extent possible without impacting traffic." So, unfortunately, as Mashed wrote then (and still rings true now), "these price increases might become more common."
