Dunkin’ Makes Butter Pecan Swirl A Permanent Flavor On the Menu As Customers Promise ‘I Will Never Go To Starbucks Again’
April 26, 2023 by Carrie McCabe
Hey Dunkin’ fans! If you love the coffee behemoth’s limited edition Butter Pecan Swirl flavor, get ready: it’s about to become a permanent fixture on the menu.
The Massachusetts-based chain announced on Instagram on April 14th that not only was Butter Pecan Swirl returning on April 26th, but they “might mess around and make it permanent”—pretty much confirming that the beloved flavor is here to stay.
In a statement, Dunkin’ Chief Marketing Officer Jill McVicar Nelson discussed the decision process that led to Butter Pecan Swirl becoming a staple menu item. “On the 10-year anniversary of Butter Pecan Swirl’s debut, we knew it was time to make this adored flavor a core menu staple. The requests from guests and our Dunkin’ teammates to make this Swirl a regular offering are staggering. We’re thrilled to finally grant their wish, making this a permanent delight for Dunkin’ fans to savor all year long.”
Social media is already thrilled for the change, with customers praising the coffee chain for bringing back the flavor favorite and making it a permanent option. “Just found out that Dunkin is permanently bringing back their butter pecan flavor swirl on April 26 and as someone who’s obsessed w/ their butter pecan iced coffee I am EXCITED,” wrote one Twitter user. “OH MY GOD!!!!!!!” one responder marveled.
Dunkin’ adds and removes items from its menu on a continuous basis, usually seasonally, though some items are at times added or removed permanently. Customers recently lamented the official end of the Dunkaccino’s reign when the chain removed the item after 20 years from its menu. However, perhaps the permanent return of Butter Pecan Swirl can lift customers’ spirits—after all, Dunkin’ said themselves in March, “The Dunkaccino is retired for now, but there’s always the chance for its return in the future.”