Theorists discussed the situation via the KUWTK subreddit on a thread titled "Kendall posted this on her story today- I don't understand why they take a pic/video with a filter on and then re-upload it so the filter isn't at the top. Like why try that hard to make people think this is just how you naturally look?"
"Okay there has got to be another explanation for this lol," one commentor said. "There's no way Kendall seriously didn't know we knew it was a filter? Like it isn't even a remotely subtle one."
A few people jumped in to defend Kendall's intentions. "Maybe they save the pic to edit some more. Or to save it to post later. I do this all the time," one comment reads.
Another commentor had the same idea: "I just take a ton of pics with a filter and save them one by one so I can choose the best photo and upload that," they said.
One person chimed in with another possible, darker explanation: "My conspiracy is that she does this so our image of her is distorted and hopefully we won't notice of any work she gets done without comparing side by sides."
The model's changing looks were a major topic of conversation within the thread. "Her lips look so bad," someone said. "I hate that she looks more like an IG model now. It’s so boring. She’s always been pretty."
Many other people had the same idea, leaving comments like, "She’s starting to look so strange. I hope she stops whatever is happening. She’s naturally gorgeous."
The top comment reads, "She looks like the Grinch with that filter." Ouch!
Whether or not the model is intentionally misleading followers, many people are fed up with her editing and her evolving face, often claiming she is unrecognizable.
The general consensus seems to present two explanations: either Jenner is hoping to get away with manipulating her features, or she just saved the video before she posted it. No one can be certain which is the truth, but as one Reddit commentor noted, "Sometimes it's not that deep."