The Game-Changing Blush Hacks Every Woman Over 40 Needs To Know To Look Decades Younger: ‘Enhances Natural Beauty’

Many professional makeup artists say that the impact of the perfect shade and precise application of blush to boost natural beauty and achieve a radiant appearance is significant.

To help you attain a luminous, glowing complexion this autumn, we did some YouTube tutorial research and also consulted professional makeup artists and specialists.

We asked them for tips on how to create a lifted look using blush and how to achieve a flattering appearance for those over 40 with four easy techniques.

As noted in a helpful and insightful tutorial video (above), popular creator and MUA Gabriela Soares notes that “blush can be a game changer when it comes to brightening and lifting up the face, but as we get older, certain techniques or formulas can actually do the opposite.” They can “collapse the face right down, and it can do it pretty much instantly,” she says. The changes that our faces go through as we age, “such as fine lines, texture, and sagging, can make blush a little bit tricky,” Soares stressed, but explained that with a certain placement hack, “you’ll know exactly how to apply it in a way that enhances your natural beauty without emphasizing any of those problematic areas.”

“My first tip is to perfect your placement. One common mistake is applying blush too low on the cheeks,” Soares said. She then said never to “place the blush to the apples of the cheeks.” That technique “can look really beautiful when you have a younger, fuller, or more lifted face, but as we get older, when we stop smiling, our faces have lost volume. The apples have drops, so when we don’t smile, our apples are lower,” she goes on. “All of a sudden, that blush that you placed up here is now super low on the face, almost hitting this nasal labial area. This placement will drag the face down and completely collapse it. Instead, what you want to do is apply it much higher on the cheekbones and maybe even feels natural to you and blend upwards towards the temple,” she advises.

This, she says, will give your face “a lifted and much more youthful” appearance. “There are two visualization tricks that I use here in order to know where to place it,” she adds, crediting the first one to fellow content creator, Wayne Goss. “That trick is to imagine a line coming from the outside of your eye and moving downwards. You want to place the blush starting at that line and then blend outwards and upwards. You can go a little bit into that line as well to soften it and blend it. But really, the majority of the blush should be from that line upwards,” the MUA noted. “The second visualization trick is to put two fingers beside your nose and start your blush there. It ends up being pretty much the same area as the first trick, but sometimes it’s just helpful to see things in a different way,” Soares shared.