Clean At Sephora Just Launched & It’s Full Of Amazing Natural Beauty Products

When Will Clean At Sephora Launch?

The launch will take place on June 1 and Sephora isn’t starting off slowly. On that very day that Clean at Sephora launches, customers will be able to get their hands on 50 brands that are already part of the initiative. Products will feature a green “Clean at Sephora” seal that makes them easy to spot at a glance. These brands and their products will appear on 2,000 marked product pages and will run the gamut from skincare and makeup to fragrances. Some of the brands you can expect to find include Supergoop, Tata Harper, Caudalie, Drunk Elephant, and Boscia, reports The Cut, though a full list of products and brands have not been released, so get ready to be pleasantly surprised in just a few weeks.

What Is The Criteria For ‘Clean’ At Sephora?

The standards for clean beauty at Sephora are strict, which is great because if you have sensitive skin, allergies, or simply want to follow a natural beauty regimen. In order to pass muster, brands have to be free of the sulfates SLS and SLES, parabens, formaldehydes, and formaldehyde-releasing agents, phthalates, mineral oil, retinylpalmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban.

When it comes to fragrances, clean perfumes and sprays can’t have PTFE/PFOA, styrene, polyacrylamide/acrylamide, acetaldehyde, acetonitrile, methylene chloride, benzalkonium chloride, toluene, resorcinol, acetone, butoxyethanol, ethylenediaminetetraacetic acid, methyl cellosolve, methylisothiazolinone/ methylchloroisothiazolinone, mercury and mercury compounds (thimerosal), bisphenol A (BPA), and animal fats, oils, and musks.

No product, regardless of whether it’s skincare, perfume, or beauty, can exceed one percent of synthetic fragrances or have undisclosed fragrances to be part of Clean At Sephora.

Why You Should Shop Clean Beauty

Clean beauty has grown in popularity over the recent years and is here to stay. There’s never been a more perfect time for Sephora to launch a natural beauty category. We are only beginning to learn how certain ingredients, such as triclosan, mineral oil, BPA’s, and formaldehyde, adversely affect our health and can lead to hormonal disruptions and diseases. The more we learn, the scarier they are.  The sooner we can boot these ingredients to the curb, the better.

Sephora’s Beauty Insider Community and Groups are already helping to spread awareness about sensitizing, irritating, and dangerous chemicals and additives in beauty products. Sephora’s full-on support for brands that are committed to taking a natural approach to beauty is the next logical step—and we can’t wait to shop its clean beauty line.

[Photos: Shutterstock] 

Shop Clean At Sephora Beauty Products

ORIGINS GinZing™ Refreshing Eye Cream to Brighten and Depuff ($31)

BRIOGEO Be Gentle Be Kind™ Matcha + Apple Replenishing Superfood Shampoo ($28)

ILIA Multi-Stick ($34)

RMS BEAUTY Beauty Oil ($78)

SUMMER FRIDAYS Jet Lag Mask ($48)

For more stories about Sephora, check out:

--The Concealer That's So Good It Keeps Selling Out At Sephora

--4 Things You Need To Know About Sephora's Return Policy