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Jennifer Lopez is known for her ageless beauty, and she proves it time and time again.
The A-lister recently announced her own beauty line, JLO BEAUTY, which will be released January 1. The tagline for the new brand is “Beauty Has No Expiration Date”–and we could not think of anything more suiting for J.Lo.
To prepare for the launch, Lopez has started promoting the venture over Instagram, and she has been letting the pictures and videos do most of the talking for her.
Her Instagram promotions have successfully gotten people excited for the launch--and they've also inspired people to look back on old photos of Lopez to see just how well she has taken care of herself.
One fan account compared a current picture of J.Lo to a practically identical one taken in 2015.
Check it out here.
View this post on Instagram
She looks practically the same!
Obviously, Lopez takes excellent care of her skin, so we could not be more excited about the launch.
And we're definitely not the only ones. JLO BEAUTY's Instagram page has already racked up over 150 thousand followers, each eagerly waiting for January 1.
Fans are already clamoring to praise the line, showing their support every time Lopez teases the launch.
One commented, "JEN I’M AS READY AS I’LL EVER BE!!!! CAN’T WAIT."
Another wrote, "I love it queen you’re so talented."
Even though we do not know exactly what the new launch will entail, we're pretty positive it's going to be a success.
People have been wanting to know more about her skincare and beauty routine since her Super Bowl performance earlier this year (and, tbh, probably before that too).
And now we only have a little over a month left to wait; let the countdown begin!
