Jessica Simpson Flaunts Her 100lb Weight Loss In A Neon Green SKIMS Swimsuit—But Fans Are Upset She’s Supporting Kim Kardashian

Now that summer is officially upon us, we can look forward to warmer weather, barbecues, and, of course, celebrity bikini selfies. While Salma Hayek may have already won the hottest bikini selfie this season, Jessica Simpson is making her case in a neon green SKIMS swimsuit. After The Dukes of Hazzard star posted her ab-baring bikini to Instagram, fans were concerned about her worrisome 100-lb weight loss and upset that she was supporting SKIMS founder Kim Kardashian.

The “Take My Breath Away” singer showed off her summer body in a sultry new Instagram mirror selfie on Wednesday, April 26. Jessica can be seen rocking a neon green bikini from Kim Kardashian’s SKIMS swim collection. She paired the ab-baring, low-cut bikini with hot pink platforms from her own shoe collection.

While Jessica obviously looks confident and gorgeous in her Instagram post, she’s been open about her struggles with body image. Last year, she took a sultry bikini snap for Instagram and revealed it was the first time after embarking on a weight loss journey. “I have gained and lost 100lbs 3x so I never thought this moment could or would happen,” she captioned, adding, “but I’m finally spring breakin’ wearin’ a BIKINI!!!!!!” She ended the caption with the words, “hard work,” “determination,” and “self-love.” Jessica also shared that she had a “good proud cry.”

For her latest bikini selfie, the actress captioned her Instagram post, “SKIMS Swim + @Jessicasimpsonstyle Shoes = Neon Energy.” Even though Jessica’s fans couldn’t get enough of her insane body and weight loss, many commenters were upset that she was supporting the SKIMS founder by buying her bikini. “I love you Jessica but I can’t support Skims or The Kardashians,” one wrote, while another commented, “Not interested in supporting the Kardashians! I don’t understand!” and a third pointed out, “You have your own line. Why would you support Kardashian?”

“You, yes. Skims, no. (The brand, not how you look in them—you look gorgeous as always!)” another complained, and “I love and adore you but I would never support the Kardashians ever.” Fans did not elaborate on why she shouldn’t support Kim, though. There were still commenters who defended Jessica’s style choice, “Her child is friends with North West. She is supporting another fellow mom,” one person wrote. In June 2022, Jessica’s daughter attended the birthday party of Kim’s daughter North. “Will the real JS please stand up please stand up,” another commenter added.