This is an archived article and the information in the story may be outdated. Please check the time stamp on the story to see when it was updated last.
SheFinds receives commissions for purchases made through the links in this post.
Here at SheFinds, no glam is complete without bold lashes. Our editors are constantly on the hunt for the perfect mascara that will deliver the volume without the clumps or the flakes. So, you can only imagine how excited we were to try Kat Von D‘s new Go Big Or Go Home Mascara, a volumizing, long-wear vegan mascara that’s fueled by plant-based fats and ingredients. Game-changing formula aside, this mascara represents a big milestone for the Kat Von D Beauty; it’s the brand’s first mascara launch in five years and they’re celebrating with great fanfare.
Get All The Details On The New Kat Von D Mascara:
TRY IT: Kat Von D Go Big Or Go Home Mascara ($23)
Product At A Glance:
-Provides extreme volume and delivers a dense lash look that lasts throughout the day.
-100-percent vegan formula contains a plant-based blend of waxes from olive and sunflower oils.
-Fluff Brush has wavy-fiber bristles that coat each lash for fluffy, full coverage.
The product is so good that it turned Orange is the New Black actress Jackie Cruz, who is the brand's first-ever celebrity face, into a die-hard mascara fan.
"To be honest with you, I don’t like wearing mascara very often," she tells SheFinds. "But not this one. This one right here is going to be the number one mascara--until they invent a new one. It just makes my lashes so like voluminous; it makes people think that I’m wearing false lashes."
Kat Von D Mascara Review
As a fan of the brand's Tattoo Liner, which has extreme staying power, I had some pretty high expectations for its new Go Home Or Mascara.
I was immediately impressed with the Fluff Brush, which is significantly larger and softer than other mascara wands that I've tried. The wider wand made coating the lashes a breeze and also had amazing separating and thickening effects on my lashes, kicking concerns like clumpiness to the curb.
The mascara is definitely high-impact and dramatic, but I can't speak to its flake-free formula. I noticed that the mascara had flaked off mid-day and that little black specks were all over my eyes. Thankfully, this didn't affect the volume or curl of my lashes.
The flakiness was a bummer, but I see why Cruz is a fan of the Go Big Or Go Home Mascara. It did make it look like I had false lashes on...
