Kim Kardashian Just Dropped A Major Bombshell About Her Business Amid Divorce—This One Hurts For Kanye!
April 6, 2022 by Maria Pierides
Newly-single Kim Kardashian isn’t just dropping the name West from her personal life amid her ongoing divorce from Kanye West – she’s also dropping it professionally too! The 41-year-old mom-of-four has just announced that she is rebranding her KKW Fragrance line (the initials obviously referred to her name at the time of launching the business) and will be returning with a brand new name in the not-so-distant future! We all knew this was coming, so we assume the 44-year-old Yeezy designer did too!
“On May 1st at midnight, @KKWfragrance will be shutting down the website so that we can relaunch fragrance in the future under a brand new name—and under a new web store where you can purchase from all beauty categories under one site,” Kardashian wrote in a statement that was posted to her Instagram Story on Friday, April 1st, as well as to the official KKW Fragrance Instagram.