I Tried The ‘Kiss-Proof’ Red Lipstick Taylor Swift Swears By—And It’s Worth The $34 Price Tag
February 12, 2024 by Marissa Matozzo
As a fan of pop music and a beauty writer, I share a common affinity with Taylor Swift for introspective ballads and a timeless matte red lip.
Millions of viewers tuned in to the highly anticipated Super Bowl LVIII to witness the crowning of the National Football League champions this week, but some of us were more interested in catching a glimpse of pop sensation Swift and her boyfriend Travis Kelce.
Swift’s fiery red lipstick, a signature look of hers, remained unimpaired even after passionately kissing Kelce on the field, causing a stir on the internet where many claimed it was ‘kiss-proof.’ The coveted, blue-toned lipstick, likely the $34 Pat McGrath Labs LiquiLUST™: Legendary Wear Lipstick in Elson 4, was used on Swift for her 2022 “Bejeweled” music video.
Inspired by her unwavering lip color, I procured the same lipstick and lip liner by Pat McGrath that Swift reportedly swears by and wore it for twelve hours.
While not entirely transfer-proof, it held up well through eating and drinking, providing hours of durable color without needing to be reapplied. I’ll break down my findings below.
Since her Speak Now era days in the late 2010s, Swift has continually sported a red lip to complete her makeup looks, whether it be accompanied by a full face or soft glam elements. As Swifties know, the Grammy winner, 34, opts for bright, blue-toned reds.
Over the years, she has told several publications that some of her favorite lipsticks include the MAC Cosmetics Retro Matte Lipstick in Ruby Woo and the Nars Dragon Girl Powermatte Lipstick.
More recently, fans have gained further insight into her potential new favorite lipstick thanks to makeup artist Pat McGrath’s disclosure of the products she used for the singer’s 2022 “Bejeweled” music video.
McGrath noted that she used the LiquiLUST™: Legendary Wear Lipstick in the shade Elson 4 (now sold out, unfortunately) and the $29 PermaGel Ultra Lip Pencil in two different shades for the video — Deep Dive and Structure.
Intrigued, I obtained the same lipstick and McGrath’s recommended lip liner from my local Sephora. While the exact shades that Swift uses were sold-out, I did see a comment from McGrath herself on Instagram that suggested the deep bronzed rose hue, Flesh 3, as a suitable alternative.
As someone who often prefers vampy, deep red lips as opposed to lighter ones, I was more than excited to try this color out (and still be one step closer to testing Swift’s go-to lip look). I also picked up the PermaGel Ultra Lip Pencil in the somewhat brighter Living Legend shade to emulate Swift’s classic red.