Kylie Jenner Flaunts Her Incredible Silhouette For An Artsy New Kylie Cosmetics Ad: ‘She Devoured This!’

Kylie Jenner released a striking image to promote her brand new Kylie Cosmetics Kylash Volume Mascara – and to say the unexpected promo shot has gone down a storm on social media would be a huge understatement!

The super-artsy black and white shot, which was posted on the Kylie Cosmetics Instagram account on March 21st, is an image of the 25-year-old Kylie Cosmetics founder‘s unmistakable silhouette. We would recognize those curves anywhere! The Kardashians star is holding a mascara wand in one of her perfectly manicured hands and staring directly at the camera, with just one eye dramatically appearing in the spotlight. We have chills!

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The Kylie Cosmetics account captioned the March 21st post, “Kylash Volume Mascara. For a full, lifted, defined lash that feels weightless. Coming April 6,” which naturally sent her fans into a frenzy in the comments section.

Kylash is the billionaire beauty mogul‘s new mascara line which launched this month, although it has reportedly been in the works for over a year. Kylie Cosmetics fans will already be aware of the name Kylash, as that is also the name she has been using for her line of fake eyelashes, which are still for sale on her website. We hope that the mascara is now an extension of the line and will not replace the eyelashes, as we would be pretty devastated to see them go!

READ MORE: 8 Facts You Never Knew About Kylie Cosmetics

If you want to find out more about how Kylie’s incredible promo shot was achieved, then perhaps the behind-the-scenes images posted on the Kylie Cosmetics Instagram account on April 1st will give you some insight. The pictures show the mom-of-two wearing a black off-the-shoulder skin-tight outfit complete with full-length opera gloves.

Her hair is pulled back into a tight bun, and in the second image of the three-image carousel, she can be seen applying her mascara to her own eyelashes. But perhaps the thing that got the most attention was the fact that Kylie’s ex-boyfriend (and the father of her two children, Stormi, 5, and Aire, 1) Travis Scott commented on the pictures, calling his ex “a beauty.” Wow!

Although Instagram was understandably flooded with praise, the comments were even more complimentary on Reddit. On a thread called, “She devoured this,” featuring a screen shot of Kylie’s Instagram post, one fan said, “I was literally just looking at it, she ATE omg,” and another added, “a slay is a slay.” “Once again another kylie slay,” said another fan. “She is truly the only one in the family with any kind of edge to her,” noted another. “This is fire,” raved another. “It’s giving me Morticia Addams and I’m here for it!” exclaimed another fan, followed by a fire emoji.

And it wasn’t just Kylie’s loyal fan base who applauded the picture! “I’m not a huge Kylie fan, but this is an amazing picture!” exclaimed another Reddit user. “This is so good! I like the direction they’ve been going lately. She’s getting a lot better at advertising products,” commented another user, while another said, “This ad is actually pretty cool and visually interesting. +1 for Kylie.”