Kylie Jenner’s latest modeling campaign hasn’t exactly gone over well with fans.
The young mogul’s Instagram posts featuring images from a photo shoot for Swedish fashion house Acne Studios, along with behind the scenes selfies snapped by the starlet herself, have earned Kylie extensive negative pushback from followers, who have criticized the campaign as “creepy” and said the images were another example of “wealthy people trying to look poor.” It seems the amount of critiques were so substantial that, as of now, the younger Jenner sister has limited comments on all of her Instagram posts.
Kylie Jenner Poses For Fashion Brand Acne Studios In Controversial Photoshoot
As previously announced on the Acne Studios website, Kylie Jenner was made the new face of Acne Studios denim, which includes many pieces of distressed denim tops and bottoms, including jackets and jeans, as well as some accessories and shoes. In the brand’s photo shoot for the collection, images for which were shot by Carjin Jacobs in Los Angeles, the beauty mogul is seen wearing jeans in Acne’s distressed Penicillin wash—pants which retail for $620 a pop. The Kardashians star also sported a $640 oversized denim jacket, $1,450 denim dress, and a purse priced at over $1,000. All of the pieces had a weathered, even dirty appearance despite the high price tags, which seemed to be a particular theme for the collection.
In the campaign images, Kylie herself was also styled with a dirt like substance smeared over her face and skin, and hair that looked similarly dirty and greasy. In many of the photos she is wearing a bandeau top that almost looks like a dirty wrap-around bandage. After posting pictures from the campaign to her Instagram page on August 31st, the young entrepreneur followed up with some behind-the-scenes selfies added to her Insta Story on September 1st, writing in the caption, “@acnestudios behind the scenes.”
Kylie Jenner Poses For Fashion Brand Acne Studios In Controversial Photoshoot
As previously announced on the Acne Studios website, Kylie Jenner was made the new face of Acne Studios denim, which includes many pieces of distressed denim tops and bottoms, including jackets and jeans, as well as some accessories and shoes. In the brand's photo shoot for the collection, images for which were shot by Carjin Jacobs in Los Angeles, the beauty mogul is seen wearing jeans in Acne's distressed Penicillin wash—pants which retail for $620 a pop. The Kardashians star also sported a $640 oversized denim jacket, $1,450 denim dress, and a purse priced at over $1,000. All of the pieces had a weathered, even dirty appearance despite the high price tags, which seemed to be a particular theme for the collection.
In the campaign images, Kylie herself was also styled with a dirt like substance smeared over her face and skin, and hair that looked similarly dirty and greasy. In many of the photos she is wearing a bandeau top that almost looks like a dirty wrap-around bandage. After posting pictures from the campaign to her Instagram page on August 31st, the young entrepreneur followed up with some behind-the-scenes selfies added to her Insta Story on September 1st, writing in the caption, "@acnestudios behind the scenes."
Fans Criticize Kylie's Photo Shoot: 'Wealthy People Trying To Look Poor'
Followers of Kylie's Instagram page did not react well to the images on the whole, criticizing the styling and clothing as "Wealthy people trying to look poor" and asking, "Are they trying to portray being homeless as sexy?" Many other commenters weighed in before the model limited her comments, like one Instagram user who joked, "Me in the mirror after i get home from the coal mine." Another shared, "I don’t know why but this is a bit creepy to me!!"
Still others shared total confusion over the point of dramatic, "dirty" styling. "They are running out of ideas now apparently its chic to look homeless," commented one. Another added, "I don’t know if its just me but it's giving me Walking Dead vibes," referencing the popular zombie drama show and how the characters' clothing became dirty and weathered over time post-apocalypse. One criticism observed, "I must be poor so, are we going for 'dirty' as a vibe? Or what’s next, diseased?" Yet another commenter asked, simply, "What's the point of the dirt?"
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Neither Kylie nor Acne Studios themselves have responded directly to the criticism, though the fashion house has continued posting images from the campaign to their Instagram page—but even those photos haven't been immune to criticism. Fans have flocked to the Acne Studios Instagram to leave additional feedback on the Kylie images, including complaints like "Worst ad campaign maybe ever" and "Can we not make being poor and covered in dirt into an aesthetic?"
