Kylie Jenner’s Clothing Line Makes $1M In First Hour After Claims That She Copied The Designs
November 8, 2023 by Julia DeKorte
Kylie Jenner’s newest business venture, a clothing line titled Khy, earned $1M in revenue in just one hour on Nov. 1st, the day it launched. The clothing line, created in collaboration with Berlin-based label Namilia, consists of affordable faux leather items, and fans and celebs alike are raving about it, with Hailey Bieber and Kendall Jenner teasing some of the pieces ahead of its launch. However, some designers are claiming she copied their designs, namely Betsy Johnson, who has a clothing brand called “Products.”
Kylie Jenner is the founder and owner of cosmetic company Kylie Cosmetics, which she created in 2014 and is still selling fan-favorite Lip Kits to this day. Her newest venture, Khy, according to the model, is “really inspired by my personal wardrobe, and the different moods that I’m in.” Yet artists like Betsy Johnson think the brand is inspired by their own designs, and are letting the public know that.
Kylie Jenner’s new clothing line, KhyAccording to a recent press release, the clothing drop consists of 12 items, including “faux leather pants, coats, tops, and base layers.” The businesswoman has clearly made inclusivity and affordability priorities, offering sizes XXS to 4X and pricing every item at under $200.
Kylie Jenner teased some looks from the fashion line as early as Oct. 25th, and at her launch party on Oct. 26th, her sister, Kendall Jenner, and BFF, Hailey Bieber, sported looks from the line. Kendall wore a strapless, knee length, faux leather dress while Hailey showed off her long legs in a black faux leather mini dress—the perfect LBD.
On the day of her launch, Nov. 1st, Kylie attended the WSJ Magazine Awards, where she was honored as Brand Innovator of the Year. The magazine also put Kylie on their front cover, in which she is wearing some pieces from Khy. Within the first hour of the products going live, Kylie raked in $1M in sales—good for her!