Lady Gaga just launched her makeup line Haus Labs and everything in the collection looks amazing.
In a recent Instagram post, the American singer-songwriter—and now, makeup entrepreneur—confirmed that Haus Labs is officially available on sephora.com, sephora.ca, hauslabs.com, and select Sephora stores. With 90 products to offer, the celebrity makeup line is proudly “clean, vegan, and cruelty-free.” Moreover, it features “supercharged artistry makeup with innovative skincare ingredients.”
The 36-year-old actress shared, “I dreamed of this moment since I was a little girl and I can’t believe it’s finally here. This was the company I always wanted to build.” In a video she posted on Instagram, Lady Gaga talked about why she built Haus Labs and her vision for the brand. She said, “I gazed into the windows of the most amazing artistry brands in New York City and I thought about the person that I could become by transforming through makeup.”
She added, “I decided that I wanted to make a makeup brand that really mattered—which meant that the makeup had to be clean, it had to be cruelty-free, [and] it had to be vegan. But that couldn’t mean compromising color. So our products are super super colorful. And in addition to that, I wanted to supercharge our makeup so it’s infused with skincare.”
If you’re a lover of all things beauty, then there’s no denying that a quick look at the all-new Haus Labs will get you excited to shop. You’ve got so many “high-tech + high-pigment + high-performance” products to choose from!
It has “lip oils and full-coverage crayons packed with bold color and hydration; bronzer and highlighters formulated with pure pigments and proprietary ingredients that enhance your complexion and reduce redness; [and] award-winning, clean brow pencils infused with Vitamin E and come in 13 inclusive shades.”
We’re absolutely in love with these colorful eyeliners.
Whether you’re team matte or team shimmer, there’s a Hy-Power Pigment Paint out there for you.
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Through her makeup line, Lady Gaga aims to empower every single person out there. “I hope you feel inspired to be you and live loud,” she mentioned in an Instagram post. “The Future is Beautiful.”
Congratulations, Lady Gaga! We can’t wait to see what else is in store for Haus Labs!