It’s no secret that wearing a shiny lipstick can be a great way to enhance your natural beauty at any age, and get a radiant, youthful-esque glow. As we age, we naturally lose moisture in our lips, which can lead to drying and flakiness. You might already be aware that matte lipsticks are a no-no for anyone who wants to avoid additional dryness, and that glossy or moisturizing lipsticks are key.
With that said, we asked professional makeup artists for more helpful tricks and hacks to not only make your lips look fuller and plumper, but for them to feel more hydrated as well. We checked in with pro MUAs Margina Dennis and Mandie Brice, who shared their 3 best lipstick application tips to help women over 40 achieve this goal. Read on to learn how to apply your favorite colored glosses and/or plumping products for a radiant and supple pout.
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Achieving a Plumper Pout: 3 Expert Lipstick Hacks for Women in their 40s
1. Start With A Creamy Lip Liner
To keep your lip color lasting all day, Dennis recommends using a lip liner as your first step, and to choose a creamy one to avoid drying your skin out. "Line your lips in either a color a few shades darker than your natural lip color, or a few shades darker than the lip color you are using," she advises. Dennis says to always "line along the outside edge of your natural lip line." She stresses using "slightly creamy liners versus drier ones," so that when you rub your lips together, you can "easily blend your lipliner with your gloss, or balm, yet they won't bleed."
When applying lip liner, Brice says that a "less is more" approach is best to avoid inadvertently drawing attention to fine lines. "I am fond of using the minimum effective dose, or least amount of product possible," she says, adding, "this is because product buildup can exacerbate the appearance of texture or wrinkles."
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2. Use Medium-Toned or Brighter Colors
Dennis notes that darker lip colors can often "draw attention to the lines around the mouth and on the lips," and that "a lip color that is too nude" can make you look "washed out," as we naturally lose color in our face and lips as we age. To avoid this, she suggests grabbing a lipstick with a "rose, peach, terracotta, soft red, watermelon, berry, or raspberry color," as these all can "convey a youthful pout." Brice agrees, and adds that "using a stain in a flattering color, and then using a plumping gloss in a lighter color in the center of the lips" can help your pout look filler and plumper. This pairing "draws the eyes to the middle of the mouth, and will make lips appear larger because of the lighter color," she says.
![woman applying pink lip gloss to full lips white wand](https://www.shefinds.com/files/2023/05/woman-applying-lipstick-wand.jpg)
3. Add A Glossy/ Moist Lip Product
After applying your lip liner and a creamy, bright lip color, Dennis says to use another finishing gloss that is "moist looking" to again prevent dryness. "This conveys a healthy, youthful mouth," she says. If you're in a rush, she recommends colored lip balms and oils because they "aren't opaque products and they make the lips look so juicy."
![woman using homemade lip scrub and applying to mouth with finger](https://www.shefinds.com/files/2023/05/homemade-lip-scrub.jpg)
One key thing, Brice concludes, is to "make sure you're taking great care of your lips." Keeping them hydrated and exfoliated makes them "plumper and more youthful-looking, and this helps when you add a glossy lip color." With makeup in general, she reiterates, but "especially with skin with extra texture like wrinkles," using a little can go a long way, and you can always reapply rather than starting out with too much product!