Makeup Artists Explain Why Mature Women With Wrinkled Skin Should Be Using A Purple Blush Shade: ‘Adds Light & Brightness To The Face’
September 13, 2024 by Marissa Matozzo
If you’ve taken a scroll through BeautyTok and Reddit recently, you may have stumbled upon videos of makeup artists using delicate shades of lavender, violet and other purple hues. These trendy colors are currently captivating both makeup enthusiasts over 40 and pro MUAs.
As opposed to usual rosy, reddish and pink blushes, purple blush is becoming more popular among mature beauties who want to infuse a fresh burst of color while drawing attention away from fine lines and wrinkles. Though many of us might find purple blush to be a daring and unconventional choice, it can be unexpectedly “flattering on all skin tones,” according to Woman’s World.
To explore the allure of purple blush, we spoke with expert MUAs who offered their expertise on its adaptability, application techniques, and the top products for making sagging skin less noticeable. Their insights reveal how to attain a more radiant and lively complexion.
Speaking with Woman’s World, Steve Kassajikian, Urban Decay’s Global Makeup Artist, revealed that purple blush is a “versatile shade that’s complimentary to all skin tones, especially if you have more yellow or warm undertones.” He also noted that purple “adds light and brightness to the face while giving a youthful appearance to the skin.” The expert pointed out that it’s “flattering” for mature skin since it can make your complexion look much more “glowy and fresh.”
Celebrity makeup artist Monika Blunder also dished to the publication that purple blush “has a way of counteracting any sallowness in the skin by neutralizing any yellow in the skin.” She explained that the cool hues of purple can neutralize redness, achieving a more even complexion while imparting a youthful glow and a revitalized look. “It mimics some of the purple undertones that tend to get more predominant as you age and your skin thins, so it can look very natural and cohesive on older faces,” she went on.