Makeup has the power to enhance our natural beauty, boost confidence, and highlight our best features — but as we age, the same techniques that once worked in our 20s don’t always serve us in our 40s, 50s, and beyond. In fact, certain makeup habits can actually draw attention to fine lines, dryness, or other signs of aging, unintentionally making us look older. Professional makeup artists understand this well — they’ve worked on faces of all ages and know that a one-size-fits-all approach doesn’t work. What flatters youthful skin may not be the best choice for mature features.
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Professional Makeup Artist Erica Taylor knows plenty of common makeup mistakes that can age the face, along with simple swaps and tips to create “mature makeup” that can help you look fresh, radiant, and beautifully you at any age. Here are some do’s and don’ts for for “just a few lifts.”
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1. Don’t brush your brows downward — do brush them upward and outward.
Brushing your brows downward can create a heavy, tired expression, which tends to age the face. Instead, use a spoolie to gently brush your brows upward and outward, following their natural arch. Don’t forget to also pencil in any areas of sparseness around the tail of the eyebrow in order to keep the line from breaking. This opens up the eyes, gives a lifting effect to your overall look, and helps you appear more awake and refreshed.
2. Don’t use lip liner on the corners of your mouth — do keep the focus on the center.
Lining all the way into the corners of your mouth can unintentionally drag your lips downward, creating a shadowy, drooping effect that can age your appearance. Instead, focus your lip liner on the natural shape of your lips, emphasizing the Cupid’s bow and softly blending toward the corners without over-defining them. This lifts and brightens your smile, giving a fuller, more youthful look without harsh edges.
3. Don’t apply eyeliner downward at the outer corners — do lift the line slightly for a more open look.
Dragging eyeliner downward at the outer corners can make the eyes appear droopy or sad, especially on mature lids (which are often hooded). Instead, angle the line slightly upward at the outer edge to create a subtle lift that opens the eyes and gives a more youthful, energetic look. You don’t need a dramatic wing (unless you want one). A soft “kitten” flick or upward extension is enough to make a flattering difference.
4. Don’t place contour too low on your face — do keep it higher to lift and define.
Applying contour below your natural cheekbone or too close to the jawline can pull your features downward and make the face appear longer or saggy. For a youthful effect, keep contour slightly above or along the top of the cheekbone and blend upward. This enhances your bone structure and adds gentle definition without weighing the face down.
