McDonald's has added three baked goods to their menu: apple fritter, blueberry muffin, and cinnamon roll. Starting October 28, you can purchase these sweet treats at participating locations.
These are the first pastry items to be added to McDonald's menu in almost a decade.
Part of the appeal of these menu additions is that they are available all day long.
When McDonald's discontinued their all-day breakfasts in March in an effort to make their kitchens more efficient, customers were not happy. With that in mind, these all-day pastries might be the company's attempt to satisfy their customers without sacrificing productivity.
According to Eat This, Not That!, "The chain has kept mum on the future of all-day breakfast, but the new all-day pastries seem to be a peace offering meant to provide customers with an alternative."
The chain's official statement explains the new menu items as a part of McDonald's becoming a "favorite breakfast destination."
The statement reads, "We know our customers deserve a break now more than ever, and are excited to give them another reason to visit their favorite breakfast destination by offering delicious flavors they crave, any time of the day."
Although this menu addition might come as a surprise to some, it makes sense for the company as they try to make up for lost breakfast sales from the pandemic.
According to CNBC, "Throughout the coronavirus pandemic, McDonald’s breakfast sales have been under pressure as many consumers work from home, disrupting their usual commutes and breakfast habits. The NPD Group found that morning meal transactions at major restaurant chains fell 18% in the week ended June 7 compared with the same time a year ago."
"Lost breakfast sales accounted for more than half of McDonald’s U.S. same-store sales declines in May," the article continues.