Former McDonald’s Chef Calls Out The Chain’s ‘Absurd’ Pricing After $16 Meal Goes Viral On TikTok

Haracz's TikTok sparked a wave of comments echoing frustrations over McDonald's pricing. Users shared anecdotes of opting for alternative dining options or cooking at home due to the lack of value at McDonald's.

One user, echoing Haracz's sentiments, commented, "There’s a nice steakhouse next door to the McDonalds in my town. I can eat a quality lunch there for the same price as McDonalds."

Another frustrated customer remarked, "It costs $25 for two 'value' meals now. I can pay that at a diner and get better quality."

A third user joked: "I’d like to thank McD’s. Due to price hikes, we learned how easy and cheap it is to cook for ourselves."

Indeed, cooking at home is likely the best way to go. One user pointed out: "$5 for 2 hash browns. a pack of 24 at Aldi is cheaper." (Shoutout to those great deals at Aldi!)

The outcry over McDonald's pricing is nothing new. Last November, a viral TikTok by Idaho resident @TopherOlive sparked similar reactions. In the video, @TopherOlive expressed disbelief at being charged $16 for a Big Mac meal, comprising a burger, large fries, and a large drink.

So, I get there’s a labor shortage, I get there’s wage increases and a number of other things, but $16?" he said. "$16 for a burger, a large fry and a drink? It’s just crazy!"

McDonald's prices vary by location, with some states offering more affordable options than others. In some states, a Big Mac Meal could cost you as little as $10. Despite this variability, instances of shockingly high prices persist.

McDonald's Chief Financial Officer Ian Borden an earnings call last year that menu items' prices would have increased by 10% by year-end, reflecting the company's strategy to offset rising costs. This approach has contributed to McDonald's financial success, as evidenced by a significant increase in net income from $1.9 billion to $2.3 billion in 2022, largely driven by menu price hikes.

All in all, the virality of these TikToks underscore a growing sentiment among consumers: McDonald's is no longer the go-to destination for affordable fast food. As the chain prioritizes profitability over value, customers are increasingly seeking alternatives or turning to home-cooked meals as a more cost-effective option. Unless McDonald's addresses these concerns and revisits its pricing strategy, it risks alienating a significant portion of its customer base.

But what do you think? Are those tasty burgers still worth the price, or will you be grilling some up at home? Let us know in the comments!