Meghan Markle Slammed As ‘Creepy’ And ‘Disturbing’ For ‘Copying’ Kate Middleton In New Lifestyle Brand Picture: She ‘Can’t Help Herself’
February 22, 2025 by Maria Pierides
Meghan Markle has come under fire since announcing that she is changing the name of her lifestyle brand from ‘American Riviera Orchard’ to ‘As Ever.’
As well as facing backlash for the new name because the name actually belongs to an existing New-York-based small business (more on this later) the Duchess of Sussex is also being criticized for the picture she used on the new website, as some fans thought it looked a little familiar. Keep reading for more details…
On February 18th, Meghan told fans in an Instagram video that the name ‘American Riviera Orchard’ was somewhat limiting, as she wanted her lifestyle brand to be a combination of absolutely everything she loved, including food, gardening, entertaining, and more.
“Some of you may have heard whispers about what I’ve been creating. In two weeks, my series on @netflix launches — but there’s something else I’ve been working on. I’m thrilled to introduce you to As Ever — a brand that I created and have poured my heart into,” she captioned her Instagram video.
“‘As ever’ means ‘as it’s always been’ or some even say ‘in the same way as always.’ If you’ve followed along since my days of creating The Tig, you’ll know this couldn’t be truer for me. This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the everyday,” she continued.
Meghan added: “I will keep sharing behind the scenes tidbits with you here as we ramp up to launch, and I can’t wait for you to get your hands on everything we’ve been creating.”