When it comes to beauty, one can never underestimate the importance of a good foundation.
It serves as the canvas upon which we build our entire makeup look, and if applied correctly, it can work wonders in helping us achieve a youthful, radiant complexion.
But what if you’re over 40? How do you ensure that your foundation application technique is up-to-date and not inadvertently aging you?
Fear not, because we have consulted with celebrity makeup artist, Margina Dennis, to provide us with the ultimate foundation hack that can help turn back the clock on your appearance.
Pro Tip: Apply Penny-Sized Liquid Foundation & Blend Outwards
Dennis shares a clever hack to always make sure you aren't applying too much foundation, and to know that you're getting the best coverage possible when it comes to dark age spots, fine lines and wrinkles.
"There are two things that consistently happen when we age," Dennis explains, noting that "our skin gets drier and our coloring loses the vibrancy we had in our youth."
To combat this, she suggests applying a "penny-sized" amount of liquid foundation (not powder), making a "dot on the forehead, chin and apple of each cheek, and then blending outwards."
"Most people apply way too much foundation than they really need to get their desired look," Dennis says. "The best way to apply foundation is to start with a penny-sized amount and apply to the center of the face and then blend out [with a beauty blender] to the hairline, jawline, etc and then apply more when you need additional coverage," she adds.
She points out that "your foundation will last longer and will look much fresher." Something else to keep in mind when it comes to foundation, Dennis stresses, is to always opt for liquid rather than powder, as the former can help hydrate dry skin (which often comes with age) while the latter can dry it out even more.
In addition, Dennis recommends testing out various shades to make sure you have one that matches your skin tone correctly. "I like to take three shades— warm, cool and neutral— and put them along the jawline and then blend them to see which one melts into the skin." Dennis concludes that the "one that disappears the most is the match." (Good to know!)
