What Is The ‘Old Money Bob?’ Hair Stylists Praise This ‘Long Lasting Style’ For Women Over 40 Who Want To Bring ‘Massive Volume’ To Flat, Fine Hair
September 25, 2024 by Marissa Matozzo
If you’re looking for a bouncy, voluminous bob over 40 with Old Hollywood-inspired movement, the trendy ‘Old Money Bob’ as seen on TikTok and social media might be a great choice for you. This hairstyle (often dubbed an ‘Italian bob’ thanks to its appearance on The White Lotus Season 2 stars like Aubrey Plaza and Simona Tabasco) is favored by style icons such as Salma Hayek.
This bob elevates a classic bob with chunky, blunt and flipped-out ends, offering an airy and voluminous appearance that avoids any heaviness. We chatted with pro and celeb hairstylists to delve deeper into this chic cut, its anticipated popularity for fall 2024, and why it remains a timelessly flattering option for mature beauties aiming for a more voluminous hairstyle.
Read on for tips and suggestions from Lauren Udoh, hairstylist and hair creative director of WigReports, Ghanima Abdullah, hair expert and cosmetologist at The Right Hairstyles and Gina Rivera, celebrity hairstylist and founder of Phenix Salon Suites.
As seen in the above Instagram clip, beauty expert and popular content creator Gabriela Soares recently shared a tutorial showing viewers how she styles her “old money bob,” a ‘do that she deems “super long lasting.” In the video, she uses texturizing spray and hairspray to make her tresses even more lifted. As she explains, this bob is perfect for when she wants “movement, flip and massive volume” over 40.