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Olivia Wilde has launched a line of recycled clothing with ThredUp with the goal of getting more Americans to do their part to end textile waste—and they’re really cute!
Did you know that 64% of the 32 billion garments produced each year are thrown into landfills?
The actress teamed up with the resale website on a clever solution: take 4,000 used tees, denim, jackets and more from ThredUp’s inventory, and redesign them with cute and colorful new graphics.
The resulting thredUP x Olivia Wilde & Conscious Commerce ‘Choose Used’ collection has something for everyone—it’s size inclusive with XS-3X available, plus maternity. Every item features an original design created by Wilde and pal Babs Burchfield, with whom she’s a partner in socially conscious company Conscious Commerce.
Colorful graphics that say “Used Goods” and “I Wear Used Goods” adorn basic tees and sweatshirts. Smiley faces and “Thank you for choosing used!” in 70s print round out the retro theme.
The goal of the recycled line is to end the stigma of purchasing used clothing, and make thrifting fun by getting something new and different.
“Please join us in this movement. Wear your choice proudly as a vote for the planet, and inspire others to embrace a more sustainable fashion future,” Olivia wrote on Instagram.
The clothing line has already gained popularity through celebrities like Jonathan Van Ness, Sophia Bush and Lena Dunham who have joined Wilde in promoting the brand on social media:
https://www.instagram.com/p/BwUyfeEHLZJ/
A portion of the profits made from the line will go to thredUP’s Circular Fashion Fund in support of sustainable designers and circular fashion models. Shop the looks below:
Old Navy Tank Top ($21.99)
Banana Republic Long Sleeve T-Shirt ($26.99)
Vince Long Sleeve T-Shirt ($31.99)
A Pea in the Pod Short Sleeve T-Shirt ($47.99)
Wasabi Mint Sleeveless Top ($24.99)
Forever 21 Short Sleeve T-Shirt ($12.99)
Banana Republic Tank Top ($29.99)
