A Professional Makeup Artist Tells Us How To Apply Makeup Based On Your Face Shape
November 30, 2022 by Marissa Matozzo
In order to show off and highlight your best features with makeup, it’s important to determine which face shape you have, first and foremost. Whether you have high cheekbones and want to emphasize them even more or your goal is to showcase your epic jawline, we’ve got you covered! We reached out to a professional makeup artist and expert for helpful tips and hacks for contouring each face shape, as well as product type suggestions to get you started. Read on for insight from professional makeup artist Mary Winkenwerder.
How To Contour Your Face ShapeBefore applying any makeup to your face, Winkenwerder advises taking a look at your bone structure and determining which shape it resembles most (a pro makeup artist consultation can also help with this). “There are several popular face shapes recognized in today’s appearance culture,” she explains, listing the following, “oval/ 0blong, square/ rectangle, round, heart, diamond, triangle/ heptagon.” While other artists will note that there are more or less than this as many of their traits overlap, understanding the characteristics that coincide with each shape (high or low cheekbones, square or rounded jaw, etc) is most important for your contouring.
“While we don’t have control over our original genetics, we do have some control over how we work with them to achieve our best personal contour appearance,” Winkenwerder says. When we gain or lose weight, she adds, or when we are bloated (at times), the “outer features of our faces change.” As we age throughout life, she notes that sometimes the shape of our face evolves naturally. “Knowing how to work around these temporary situations places you in control of your appearance all the time,” she stresses.
An oval or oblong face shape (think Alexa Chung or Liv Tyler) looks even as far as distance from forehead to eyebrow and lip to chin. This type of shape will also look longer as opposed to wider. A square or rectangle shape (Olivia Wilde is one example) will have a more angular jaw, wider cheekbones and forehead. A heart (Reese Witherspoon comes to mind) will have a narrower chin, high, wide cheekbones and tall forehead. Rounder shapes (Selena Gomez) will have wider cheekbones and a wider chin with soft features.
A diamond face shape (Megan Fox) has a narrow forehead, high cheekbones, and a tapering chin as its main traits. Trianlge/ heptagon shapes (Fergie) usually refer to a wider forehead, wide cheekbones and a more defined jaw. If your face looks like several of these shapes or has similar traits across the board, it’s more important to get to know your facial features and bone structure, Winkenwerder says, and to find a celeb photo that resonates with you. Finding a real-life example that looks similar to yours can also help you pinpoint your face shape.