Reformation’s First-Ever Intimates Line is Here & We Want Everything!

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It should come as no surprise–although it still bears noting–that the earth-friendly retailer crafted the styles out of sustainable fabrics like Lenzing Tencel, recycled lace, and eco mesh.

“In today’s culture, our self-worth is too often based on appearance, and lingerie campaigns tend to focus only on our bodies,” said the brand in a press release. “While it’s arguably hard to show lingerie without getting half-naked, today we wanted to hone in on other qualities as well. Like, you know, brains and accomplishments. Because that’s hot.”

The Ref Lingerie line is available now at TheReformation.com in sizes ranging from S to L in bottoms and XS to L in bras. The affordable price point starts as just $12 for the Karen Thong and reaches $45 for the Costa bra.

With brands like J.Crew and Madewell leading the charge to get involved in the bra and underwear category this year, Reformation definitely has some competition on their hands (but we have no doubt they’re up for the challenge).