Rihanna Just Announced The Return Of Fenty X Puma Collaboration And Fans Are Losing It: ‘The Queen Is Back!’
March 5, 2023 by Marissa Matozzo
Rihanna‘s fans are expressing their excitement after the multihyphenate, 35, revealed that Fenty is teaming up with Puma, once again! The “We Found Love” singer’s Fenty brand will soon collaborate with the sportswear manufacturer, as seen in a recent Instagram post.
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In an Instagram post for their 12.7 million followers, the official Puma account uploaded a black image with white text, writing, “She’s back” along with the official Puma and Fenty logos. The caption read, “coming soon.”
The post garnered millions of likes and thousands of comments from fans who were overjoyed to find out that the popular labels were joining forces again.
The “Love on the Brain” hitmaker and fashion designer first began working with Puma in December 2014. Her brand then announced a multi-year partnership.
The first full season Fenty x Puma by Rihanna collection launched in February 2016. This included corsets, lace-up jerseys, tear-away tracksuits and more.
“Oh this is her year,” one Rihanna fan wrote in the comment section (from the Super Bowl Halftime Show to her upcoming Oscars performance to other memorable moments, we have to agree!) Someone else joked, “Take my money Rih” with a crying emoji and hearts as another wrote, “DROP A DATE AND STOP PLAYING.”
Another fan added, “OMG IT WAS ONE OF HER BEST COOPERATIONS WITH BRAND. can’t wait to see what’s coming” as one other supported chimed in, “the queen is back!” We couldn’t have said it any better.