Showing off her love for vivid lipsticks and daring outfits, Rihanna unveiled an exciting announcement this week for her brand, Fenty Beauty, in a new video.
In the clip, the “Love on The Brain” singer and style icon, 36, donned an edgy leather jacket and classic red lipstick while sharing that her makeup line will expand into China via Sephora, bringing her cosmetics to even more of her fanbase worldwide.
Rihanna Rocks A Classic Black Leather Jacket And Ruby Red Lip While Unveiling New Fenty Beauty Expansion News
"China, I am thrilled to share the great news!" she said in the vid, while also rocking shimmering bronze eyeshadow, black liner, sky-high lashes and rosy blush.
"On April 1st, Fenty Beauty will officially land," the Grammy winner added. "China has such a rich culture that has always inspired me," she went on, "and I cannot wait to share Fenty Beauty with all of you, celebrating all of your unique beauty."
Rihanna’s Weibo account announced the launch of @fentybeauty at Sephora China on April 1st.
"China has such a rich culture that has always inspired me. [...] I can't wait to see you soon." https://t.co/JYtH8oEJPo pic.twitter.com/kJjznW7Dzh — Fenty Headlines (@FentyHeadlines) March 20, 2024
The mom of two continued: "thank you guys so much for making my dream come true, and I can't wait to see you soon." To complete her get-up, the Savage X Fenty founder added shiny studded earrings (two on each ear) and chunky, intricate golden rings.
She topped it all off with a dab of glittery highlighter for her makeup look, helping emphasize her warm, trendy, honey blonde tresses. Rihanna also shared the news in an additional post for her 152 million followers, and naturally, they couldn't contain their excitement.
"FENTY is taking over the world and I love that for you!" one wrote as another added: "I just got goosebumps, like I’m so happy for you @badgalriri. You the real inspiration." One other replied: "This is major!!! Proud of ya" as someone else chimed in: "That’s HUGE!
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The makeup and fashion mogul founded Fenty Beauty in 2017. Rihanna's foray into the Chinese market marks a significant business venture for the successful star. This move comes as China, the second-largest beauty market globally, is behind only the United States in size.
Already acclaimed as America's youngest self-made female billionaire, Rihanna has amassed an estimated net worth of approximately $1.4 billion. One significant source of her impressive wealth is the resounding triumph of her cosmetics company.
