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If you had to guess what brand sells almost a million pairs of sandals every year, what would you guess? It would definitely be a household name–right? Wouldn’t you be shocked to learn that it’s actually a small mom and pop brand from St. Louis, and that many of their shoes are still made in the U.S.A. (although they’re rapidly gaining global appeal).
Amazing, right? Salt Water sandals are hand-crafted in Missouri, but are quickly becoming one of the world’s most famous shoes. It doesn’t hurt that Sarah Jessica Parker and Alexa Chung are fans. Or that practically every mommy blogger and editor on Instagram owns a pair.
And Guardian points out that they’ve recently expanded to other countries, like the UK, where sales are going swimmingly as well.
On many US retailers, such as Modcloth (where they have 280 5-star reviews), they’re completely sold out.
So, what’s all the hype?
The flat sandals are supremely comfortable (you can walk for miles). The design is simple and cool. The shoes are practical but not granny-ish.
The tan is the #1 bestseller, but the rose-gold is the fastest-growing color since its debut three years ago:
Now that you’ve found your shoe for the summer, shop now:
Salt Water Sandals Rose Gold ($44.95)
Salt Water Sandals Tan ($44.95)
Salt Water Sandals Black ($44.95)
Salt Water Sandals Navy ($44.95)
Salt Water Sandals Red ($44.95)
Salt Water Sandals Silver ($44.95)
Salt Water Sandals White ($44.95)
