Target Casually Just Dropped A New 1,300-Piece Line–& It’s SO Cheap
April 10, 2018 by Justine Schwartz
As if you needed another reason to go to Target today, the retail giant has casually launched it’s most epic home collection in company history!
The Opalhouse collection quietly launched with 1,300 home decor pieces–mostly under $30. The much-anticipated in-house brand is finally here–and we want everything.
The spring collection is now available at Target stores and online, and includes colorful pieces in the categories of bedding, bath, décor, tabletop, and furniture. After successful collaborations, such as Hearth & Hand with Magnolia by Chip & Joanna Gaines, this is huge news for the retailer because it’s their own line (and their owned brands have been killing it lately).
“Opalhouse is another perfect example of how Target offers our guests incredible design and great quality at a truly unbeatable value. That’s something you can find only at Target,” Mark Tritton, Target’s executive vice president and chief merchandising officer, said in a statement for the launch.
How stunning is this line?! I mean:
According to the release, Opalhouse is globally-inspired by “the Target design team’s travels abroad,” and based off of extensive guest research. The retail chain says it has identified what aesthetics their customers are going for with their home decor. Aka, this line is going to sell fast!
It features three collections–Indochic, (jewel tones in this French-Vietnamese fusion); Canyon Sunrise (organic looks inspired by the southern horizon) and Mallorca (black & neutrals with contrasting colors). Luckily, all pieces from the collections mix and match perfectly. But it’s always fun to have a theme!
Shop our editors’ picks now: