Sofia Richie Exudes Quiet Luxury In Low-Cut Backless Dress For David Yurman Campaign
November 14, 2023 by Julia DeKorte
David Yurman, the luxury jewelry company, may have struck gold with their new marketing campaign. Sofia Richie Grainge is the face of Sculpted Cable, the newest collection of simple yet timeless rings, bracelets, necklaces, and earrings, and the 25-year-old’s brand of “quiet luxury” as social media has taken to calling her elegant, classy style, matches the mission of the brand quite perfectly.
In the video campaign for Sculpted Cable, Sofia is seen in two simple white outfits, one a low-cut, backless dress, and the other tailored white pants with a white 3/4 length long sleeve fitted shirt. Featuring Sofia with their classic jewelry has brought David Yurman immediate success, according to both the numbers and Carolyn Dawkins, Chief Marketing Officer of the company. Keep reading for more information.
The campaign was shot at the Kellogg Doolittle House in Joshua Tree, California. The neutral dessert and natural architecture was the perfect backdrop for Sofia to wander airily around the property wearing the jewelry. She is first seen in a floor-length flowy dress that just skims her curves. A deep v-neck halter top gathers at the nape of her neck and twists in a single column down her back, leaving much of her skin exposed.
The model stacked gold, silver, and rose gold bracelets and wore matching earrings that glinted in the sunlight. With her hair pulled back in a sleek bun, another trend the social media personality is known for, she exudes a clean, sensual vibe, especially with the added touch of light makeup.
Sofia’s second look includes a perfectly tailored wide-leg pant and a simple long sleeve fitted shirt. She again mixed and matched metals for her jewelry, and in one notable shot, the model places her hands on the back of her head, leaning back and reveling in the sunlight as the sun shimmers off her accessories.