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Big changes are coming to Starbucks in 2021!
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Not only is the coffee chain launching oatmilk in all stores this spring (as well as new menu items such as a Shaken Iced Espresso with brown sugar and oatmilk!), but the company is also launching a "string of walk-thru locations that don't include seating."
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The company's CEO Kevin Johnson revealed last month that the new stores--called "Starbucks Pickup"--would be opened in major cities. These walk-thru stores are the urban equivalent of suburban drive-thrus, which we all know were a major game changer!
“What we’re trying to do is build the equivalent of a drive-thru in a dense metropolitan area, which I think of as a walk-thru,” Johnson told Reuters ahead of the biennial investor day.
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How it works: customers will pre-order their drinks using the Starbucks app, paying for their order in advance. That way, when they walk-thru the store they can simply retrieve their purchases at the designated are and move on. Foot traffic will be pretty quick.
