Subway Invests In Deli Meat Carvers And Free Sandwich Deal After Tuna Fish Disaster
July 23, 2023 by Marissa Matozzo
In its continuous mission to invigorate its menu, Subway has introduced four new deli subs this summer of 2023. This marks the most recent update of the company’s effort to improve its brand (which began around two years ago when a federal judge in California concluded that the sandwich chain could be sued due to false claims of its tuna products being “100% tuna“).
To bring this new concept to fruition, Subway made the move to spend over $80 million on automated deli meat slicing machines to place in their stores. This action not only assists in offering freshly sliced meats to their customers, but also brings to life their revised slogan, “Eat Fresh Refresh.”
To emphasize its freshly sliced meats and new sandwiches, Subway offered customers the opportunity to get 1 million free Deli Heroes subs on July 11, 2023.
Here’s what we know about the new menu offerings: